In a tough global economic environment where tackle companies are downsizing and streamlining, LurePartsOnline.com is bucking the trend by investing heavily in expansion. This is great news for lure builders worldwide, who rely on LPO’s unparalleled selection of premium lure building parts and innovative products.
Purchased last year by Jim and Ron Stevens, LPO is on track to double sales in 2010. This success is due largely to increased marketing and an aggressive approach to product line expansion. Many new products have been added. Categories, such as saltwater and muskie, have been expanded to attract species specific customers. Inventories and staff have been bolstered to levels that allow for shipments to be dispatched the very same day the product is ordered. “Our customers are genuinely surprised at how quickly they receive their shipments”, says Ron, LPO CEO. “They love the fact that they receive a complete shipment, without any backordered items”.
LPO has also added the “My Custom Jigs” and “My Custom Spinnerbaits” departments, where customers can special order jigs or spinnerbaits to their own specifications. There is also the popular INCREDIBLE DEALS category, where you’ll find bargains on fishing tackle components at prices that you simply won’t believe. These products are overstocks and discontinued items that LPO is able to sell at a small fraction of the original cost. New products are posted every week.
As for new items, there are too many to list. Some of the highlights include the all new Dpi Lazer blades and spoons, that feature brilliantly reflective foil. There are a host of new jigs, including several very nice saltwater versions and the heavy duty peacock bass jig designed by a peacock bass veteran. The new magnum tinsel skirts are popular and there are a host of new silicone skirts and skirt material to choose from. New hooks, plastics and lure bodies are also available, as are a host of new molds for those who pour their own leadheads.